The Tipping Point

The Prince is pretty dense, so right now I am alternating between that and The Tipping Point by Malcolm Gladwell.

"The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."

This is definitely one of the most interesting books that I have read. He uses straightforward and understandable logic as his primary tool to explain how almost every situation/incident/movement/whatever, no matter what it is, has a Tipping Point.

Must read.

If you like this type of book, I would also recommend:
1. Sync: How Order Emerges from Chaos in the Universe, Nature, and Daily Life
2. Freakanomics: A Rogue Economist Explores the Hidden Side of Everything
3. The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory (If I remember correctly, the theory of Superstrings has since been disproved...but when I think about this book I think about that crazy shark wrestling kid from College of Charleston . Dan and Crowe please tell me you remember that guy.)